Why Our Desire for Instant Rewards Shapes Decision-Making
1. The Psychology Behind Instant Rewards and Decision-Making a. The role of dopamine in reinforcing quick gratification behaviors Dopamine, often dubbed the “feel-good” neurotransmitter, plays a central role in how our brains reinforce behaviors that lead to immediate pleasure. When we experience a quick reward—such as winning a game level or receiving a social media […]

